Where are they you might ask? What are they thinking? How do we best engage? The answer is that they are everywhere and most likely in places you least expect to find them. For certain, they are less likely to be in the malls or marching around. The world has changed and will continue to change on a daily basis, as have the rules of engagement and the importance of digital and social media. We have entered the world of experiential marketing where saavy consumers have determined how to cut through the clutter.
Has the retailer forgotten that people come into the stores to touch products, to engage with a brand, to feel special, to have fun, to speak with a human and to leave with an experience that keeps on giving?
