THE CHALLENGE

Develop a global brand strategy for growth of emerging couture jewelry house. Differentiate it from all competition and build upon existing retail business.

THE OUTCOME

• Built an internal senior management team and outsourced needed partners for support 
• Developed all creative brand guidelines that communicated the designers inspirational story 
• Created infrastructure to support expansion
• Targeted specific wholesale partners for distribution 
• Guided and directed all marketing initiatives to include digital and events.
• Assisted in creating merchandising protocols 
• Developed  Financial and operational plans
• Guide the retail teams in innovation of visual display and client outreach