Develop a global brand strategy for growth of emerging couture jewelry house. Differentiate it from all competition and build upon existing retail business.


  • Built an internal senior management team and outsourced needed partners for support 
  • Developed all creative brand guidelines that communicated the designers inspirational story 
  • Created infrastructure to support expansion
  • Targeted specific wholesale partners for distribution 
  • Guided and directed all marketing initiatives to include digital and events.
  • Assisted in creating merchandising protocols 
  • Developed  Financial and operational plans
  • Guide the retail teams in innovation of visual display and client outreach