Develop a global brand strategy for growth of emerging couture jewelry house. Differentiate it from all competition and build upon existing retail business.
- Built an internal senior management team and outsourced needed partners for support
- Developed all creative brand guidelines that communicated the designers inspirational story
- Created infrastructure to support expansion
- Targeted specific wholesale partners for distribution
- Guided and directed all marketing initiatives to include digital and events.
- Assisted in creating merchandising protocols
- Developed Financial and operational plans
- Guide the retail teams in innovation of visual display and client outreach