The Challenge

Guide and direct senior management in developing a strategic business plan to support the brand in investment outreach.

Explore supply chain opportunities and assist in developing an infrastructure which supports growth.

Develop a distribution, sales and marketing strategy to build a multi-tier wholesale business domestically and internationally.


Finalized business plan and presented client to various investors to explore strategic partnerships.

Created a sales plan that identified target accounts and made industry introductions to facilitate new sales relationships. Trained sales team, hired internal support and implemented new metrics and systems for sales operation and reporting.

Identified new manufacturing resource and other key marketing partners.